LA Photo Party — Performance Deck

Overview

Combined Spend Overview

Total Ad Spend

$5,117

Google + Meta + Bing + OpenAI

Total Impressions

708,512

Across all platforms

Reported Results

169.39

Conversions / Leads (combined)

Deals Created

HubSpot pipeline

Total Deal Value

$234,193

All deals (events + products)

Paid Search Attributed

$40,348

14 deals from ads

Reported results combine different platform conversion definitions and should not be interpreted as unique leads.

Meta Ads

Meta Ads Performance

Spend

$671.49

Impressions

91,312

CTR

3.80%

Leads

Cost Per Lead

$83.94

Ad Set Performance

Ad Set	Reach	CTR	Leads	CPL	Spend
Products Traffic \| CASA Ad Set V2	14,876	7.08%	-	-	$91.70
Products Traffic \| EXPLORER Ad Set	7,913	3.42%	-	-	$90.72
Products Traffic \| INFINITE Ad Set	16,987	3.20%	-	-	$92.25
Software Sales \| PBU Sales Ad Set	7,113	3.73%	8	$38.09	$304.68
Sports Activation \| Events Decision Makers	6,744	2.18%	-	-	$40.63
Sports Activation \| General	5,835	1.67%	-	-	$27.33
Total			8	$83.94	$671.49

Individual Ad Performance

Ad Name	CTR	Leads	Spend
PBU 5	4.13%	1	$125.50
Sports Activations \| Traffic Ad	1.74%	0	$92.14
INFINITE Ad	3.20%	0	$92.25
CASA REEL V2	7.08%	0	$91.70
EXPLORER Ad	3.42%	0	$90.72
PBU 1	2.89%	1	$76.80
PBU 2	4.10%	4	$67.98
PBU 3	3.09%	2	$34.40
Total		8	$671.49

Creatives

Top 3 Meta Ad Creatives

PBU 1 (Software Sales)

Campaign: Software Sales Campaign

Spend: $304.68 · Leads: 8

Sports Activations | Traffic Ad

Campaign: Sports Activation Traffic

Spend: $92.14

CASA REEL V2 (Products Traffic)

Campaign: Products Traffic Campaign

Spend: $91.70 · CTR: 7.08%

Google Ads

Google Ads Performance

Spend

$2,994.83

Impressions

565,105

Conversions

147.39

Phone Calls

Cost / Conversion

$20.32

Campaign	Budget	Impr	CTR	Calls	Conv	CPA	Spend
Search \| General Event Services	$50/day	5,316	5.04%	23	84.64	$16.32	~$1,381
Sales \| Products \| PMax	$15/day	316,606	0.10%	8	27.50	$16.61	$456.81
Sports Activations \| Search	$10/day	1,369	5.99%	1	3	$112.11	$336.34
Sports Activations \| PMax	$10/day	8,872	2.15%	1	9	$33.67	$302.99
CASA \| PMax	$5/day	231,128	0.07%	4	8.50	$21.47	$182.50
Software Ads \| Search	$5/day	1,198	7.18%	5	9.75	$15.61	$152.23
Total				43	147.39	$20.32	$2,994.83

Conversion Breakdown

Conversion Category	Conversions
Submit Lead Form	74.39
Contact	49
Phone Call Lead	19
Pageview	0
Get Directions	0

Showing 5 of 12 conversion categories from source data.

Keywords

Top Performing Google Keywords

Keyword	Impr	Clicks	Conv	CTR	Avg CPC
photographer	1,661	161	69	9.69%	$6.88
professional photo studio	646	12	5	1.86%	$5.81
photo booth packages	144	11	3	7.64%	$5.72
brand activation photo booth	75	6	0	8.00%	$4.79
event photo booth rental	84	3	0	3.57%	$4.75
photo booth rental los angeles ca	9	1	0	11.11%	$21.57
studio photo	127	1	2	0.79%	$17.40

Bing / Microsoft Ads

Microsoft Advertising Performance

Spend

$700.30

Impressions

18,082

CTR

3.80%

Conversions

Cost / Conversion

$50.02

Campaign	Status	Impr	CTR	Conv Rate	Conv	CPA	Spend
Search \| Sports Activations \| Bing	Budget Paused	7,147	3.64%	2.31%	6	$50.31	$301.87
Event Services \| Bing	Budget Paused	6,067	3.61%	2.74%	6	$41.20	$247.21
Software Ads \| Bing	Active	4,868	4.29%	0.96%	2	$75.61	$151.22
Total					14	$50.02	$700.30

OpenAI Ads

OpenAI Ads Performance

Spend

$750.00

Impressions

34,013

Clicks

300

CTR

0.88%

Avg CPC

$2.50

Conversions

N/R

Not reported by platform

Organic Search

SEO Snapshot

Semrush Ranking Snapshot: November 2, 2026 · laphotoparty.com · US Desktop

1,984

Organic Keywords

2,993

Est. Monthly Traffic

$5,200

Traffic Value

#1 Rankings

466

Top 10 Rankings

Top 20 Organic Keywords

Keyword	Position	Volume	Traffic %
photo booth camera	2	2,400	10.55%
photo booths for parties	1	720	5.94%
picture photo booth	1	720	3.17%
internet photo booth	8	4,400	2.77%
party booth photos	1	880	2.40%
la photo booth	1	260	2.13%
party photo	1	480	2.10%
photo booth computer camera	3	720	1.97%
image photo booth	1	720	1.97%
camera booth	1	390	1.70%
lenticular photo booth	1	170	1.40%
la photo party	1	210	1.36%
party photo booth	3	1,300	1.30%
photo booth for a party	1	140	1.13%
booth photographics	2	480	1.03%
portable photobooth	6	1,300	1.03%
photobooth camera	1	390	1.03%
event photo booth	2	1,000	1.00%
green screen gif	1	210	0.90%
photo booth for sale	11	8,100	0.80%

Deal Attribution

HubSpot Deal Attribution

$152,360

Offline Sources

$40,348

Paid Search (Ads)

$21,787

Direct Traffic

$16,098

Organic Search

$3,600

Not Available

Attribution based on HubSpot "Original Source" field. Deal amounts are HubSpot deal values, not necessarily closed revenue. 5 deals had no amount listed (N/A). 1 grouped entry contains 3 records whose individual amounts are not visible.

All Deals

All Deals Created (Events & Products)

95 visible entries including one grouped entry representing 3 records. Reporting period: October 1-31, 2026. Source: HubSpot.

#	Contact / Deal	Amount	Original Source	Latest Traffic	Date
1	Hector Velazquez	$299	Offline	Offline sources	Oct 30
2	Elisabeth Flores	$2,500	Offline	Offline sources	Oct 30
3	Shell Lewis	$49	Offline	Direct traffic	Oct 29
4	Ben Atkinson	$598	Offline	Offline sources	Oct 28
5	Mike Gifford	$10,000	Offline	Offline sources	Oct 28
6	Carri Farrand Clemens	$2,000	Offline	Offline sources	Oct 28
7	Lumi Grasso	$12,000	Organic	Organic search	Oct 28
8	Mudd Advertising	$49	Offline	Offline sources	Oct 28
9	Raquel Giberstein	$1,600	Offline	Offline sources	Oct 28
10	Gena Barreto	$2,500	Paid Search	Paid search	Oct 27
11	Eileen Gillespie	$3,500	Paid Search	Paid search	Oct 27
12	Stephanie Zavala Zav...	$1,500	Offline	Offline sources	Oct 27
13	Rebecca Gallagher	$6,500	Paid Search	Direct traffic	Oct 27
14	Dominique Garcia	$639.20	Direct	Direct traffic	Oct 27
15	Mike Gifford	$15,000	Offline	Offline sources	Oct 27
16	Patricia Turosz	$3,000	Offline	Offline sources	Oct 26
17	Shaye Castillo	$8,100	Offline	Offline sources	Oct 26
18	Leo Lukaszewicz	$2,000	Offline	Offline sources	Oct 26
19	Jeinnymar Urbina	$49	Offline	Direct traffic	Oct 25
20	Lynnae Pompeo	$348	Direct	Direct traffic	Oct 24
21	Amy Harrington	$2,400	Paid Search	Paid search	Oct 24
22	3 records (grouped)	N/A	Offline	Offline sources	Oct 23
23	Nikita Mishra	$15,000	Offline	Offline sources	Oct 22
24	Neddy Byfield	$7,000	Paid Search	Paid search	Oct 22
25	Nancy Axel	$1,600	Offline	Offline sources	Oct 21
26	Navid Sinaki	$4,000	Offline	Offline sources	Oct 21
27	Alicia Rossetti	$2,350	Offline	Offline sources	Oct 21
28	Angeline Woo	$2,600	Paid Search	Paid search	Oct 21
29	Jess Reid	$10,000	Offline	Offline sources	Oct 21
30	93 EMAIL	$49	Offline	Email marketing	Oct 21
31	Sandra Haviland	$2,400	Offline	Offline sources	Oct 21
32	Filip Smerdelj	$49	Offline	Email marketing	Oct 21
33	Filip Smerdelj	$49	Offline	Email marketing	Oct 21
34	Rebecca Power	$2,000	Paid Search	Paid search	Oct 21
35	Alexa Curcio	$6,000	Paid Search	Paid search	Oct 20
36	Michelle Gelman	$299	Offline	Direct traffic	Oct 20
37	Wendy Chang	$2,800	Direct	Referrals	Oct 20
38	Todd Herod	$49	Offline	Direct traffic	Oct 20
39	Ben Atkinson	$1,098	Offline	Offline sources	Oct 19
40	Manjula Gambhir	$2,500	Paid Search	Paid search	Oct 19
41	Ben Atkinson	$348	Offline	Offline sources	Oct 19
42	Ryan O'Shea	$1,900	Offline	Offline sources	Oct 17
43	Ben Atkinson	$49	Offline	Offline sources	Oct 16
44	Frank Ammaccapane	$3,000	Offline	Offline sources	Oct 16
45	Brad Saville	$49	Offline	Offline sources	Oct 16
46	Mark van der Weide	$799	Offline	Email marketing	Oct 15
47	Mark van der Weide	$799	Offline	Email marketing	Oct 15
48	Mark van der Weide	$799	Offline	Email marketing	Oct 15
49	Mark van der Weide	$799	Offline	Email marketing	Oct 15
50	Mike Gifford	$4,000	Offline	Offline sources	Oct 15

#	Contact / Deal	Amount	Original Source	Latest Traffic	Date
51	Jared Wilson	N/A	Offline	Offline sources	Oct 14
52	Haydon Dillon	$4,500	Offline	Offline sources	Oct 14
53	Melanie Miller	$3,000	Offline	Offline sources	Oct 14
54	Roderick Pamilar	$49	Offline	Direct traffic	Oct 14
55	Rachel Vaughn	$6,000	Offline	Direct traffic	Oct 14
56	Madison Kirby	N/A	Offline	Paid search	Oct 14
57	Gavin Lawrence	$299	Offline	Email marketing	Oct 13
58	Melanie Grosland	$5,000	Direct	Direct traffic	Oct 13
59	Alyssa Rillo Goss	$2,500	Offline	Offline sources	Oct 13
60	Michaela Butwin	$2,500	Paid Search	Direct traffic	Oct 13
61	Michele Pokowicz	$2,500	Offline	Offline sources	Oct 12
62	Nikeisha Abrams	$2,130	Offline	Offline sources	Oct 12
63	Vanessa Malevski	$49	Offline	Direct traffic	Oct 10
64	Amanda Garner	$299	Paid Search	Organic search	Oct 9
65	Emily Davis	$6,000	Direct	Direct traffic	Oct 9
66	Unnamed Record	$3,600	N/A	Not Available	Oct 8
67	Unnamed Record	N/A	N/A	Not Available	Oct 8
68	Xploent Entertainment	$49	Offline	Paid search	Oct 8
69	Nondie Sebastian	$4,000	Offline	Offline sources	Oct 8
70	Xploent Entertainment	$799	Offline	Paid search	Oct 8
71	Stephany Echepetelecu	$7,000	Direct	Direct traffic	Oct 8
72	Elizabeth Charles	$49	Offline	Paid social	Oct 8
73	Nicholas Page	$299	Offline	Offline sources	Oct 8
74	Mark van der Weide	$799	Offline	Email marketing	Oct 7
75	Mark van der Weide	$799	Offline	Email marketing	Oct 7
76	Mark van der Weide	$799	Offline	Email marketing	Oct 7
77	Mark van der Weide	$799	Offline	Email marketing	Oct 7
78	Mark van der Weide	$799	Offline	Email marketing	Oct 7
79	Mike Gifford	$5,000	Offline	Offline sources	Oct 7
80	Jessica Aebersold	$4,000	Organic	Direct traffic	Oct 7
81	Conor Mongan	$49	Offline	Offline sources	Oct 7
82	CJ Lopez	$98	Organic	Other campaigns	Oct 6
83	Alison Headrick	$2,500	Paid Search	Direct traffic	Oct 6
84	Mike Gifford	$1,200	Offline	Offline sources	Oct 6
85	Taylor Heneghan	$2,000	Offline	Offline sources	Oct 6
86	Telsys Tarallo	$1,500	Offline	Offline sources	Oct 6
87	Todd Herod	$49	Offline	Direct traffic	Oct 5
88	Robyn Reeves	N/A	Offline	Offline sources	Oct 5
89	Rosie Bennett	$49	Paid Search	Direct traffic	Oct 4
90	Ashley Bailey	$4,066	Offline	Direct traffic	Oct 2
91	Randy Long	$49	Offline	Direct traffic	Oct 2
92	Aubrey Sereno	N/A	N/A	Direct traffic	Oct 2
93	Kendra Bowen	N/A	Paid Search	Paid search	Oct 2
94	Shawn Sedlacek	$10,000	Offline	Offline sources	Oct 2
95	Alicia Rossetti	$2,000	Offline	Offline sources	Oct 1

Ad-Attributed Deals

Client-Attributed Deals (From Ads)

14 unique deals directly attributed to paid advertising (Original Source = Paid Search). Combined known deal value: $40,348. Platforms: Google Ads and Bing/Microsoft Ads.

#	Contact	Amount	Latest Traffic	Date
1	Kendra Bowen	N/A	Paid search	Oct 2
2	Rosie Bennett	$49	Direct traffic	Oct 4
3	Alison Headrick	$2,500	Direct traffic	Oct 6
4	Amanda Garner	$299	Organic search	Oct 9
5	Michaela Butwin	$2,500	Direct traffic	Oct 13
6	Manjula Gambhir	$2,500	Paid search	Oct 19
7	Alexa Curcio	$6,000	Paid search	Oct 20
8	Rebecca Power	$2,000	Paid search	Oct 21
9	Angeline Woo	$2,600	Paid search	Oct 21
10	Neddy Byfield	$7,000	Paid search	Oct 22
11	Amy Harrington	$2,400	Paid search	Oct 24
12	Rebecca Gallagher	$6,500	Direct traffic	Oct 27
13	Eileen Gillespie	$3,500	Paid search	Oct 27
14	Gena Barreto	$2,500	Paid search	Oct 27
Total (14 deals)		$40,348